This Week: Verizon Rolls out a New Prepaid Brand

Analysts Don Kellogg and Roger Entner discuss the latest news in telecom, media, and 

technology. 

0:26: There’s a new prepaid brand on the scene: Total by Verizon. Roger shares the scoop.

2:26:  Comparing Total to Metro and Cricket. 

5:35:  The benefits of assisted sales at holiday time.

6:29:  Comparing digital sales and assisted sales now and what worked better pre-pandemic and why. 

Tags: telecom, telecommunications, business, wireless, cellular phone, cellular service, Recon Analytics, Don Kellogg, Roger Entner, Total, Verizon, pre-paid, Straighttalk, Simple Mobile, Tracfone, AT&T, Leap Wireless, Cricket Wireless, Metro, no contract,