Episode 249

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Published on:

23rd Jun 2025

This Week: Titans of Prepaid with MobileX's Peter Adderton

Analysts Don Kellogg and Roger Entner are joined by Peter Adderton, Founder and CEO of MobileX, to discuss the AI-facilitated, customer-centric approach to MVNO service.

00:29 MobileX overview

03:30 Breakage and overage vs. churn

05:20 Mobile data usage trends

09:45 Consumers are prioritizing value

11:29 The future of MobileX

14:03 The customer-centric approach

15:55 Consumers are network agnostic

16:36 Episode wrap-up


Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Peter Adderton, MobileX, MVNO, Boost, AI, machine learning, carriers, breakage and overage, ARPU, churn, data, FWA, cable, NPS, Verizon, Tracfone, network, T-Mobile

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About the Podcast

The Week with Roger
An Analysts Perspective on Telecom
Each week, join Roger Entner and the Recon Analytics team for an analysts perspective on the world of telecom.