This Week: T-Mobile’s Better Value Plan & Who Loyalty Plans Really Target

Analysts Don Kellogg and Roger Entner discuss T-Mobile's new three-line Better Value family plan, what it means for retention, and how competitors might respond.

00:00 Episode intro

00:26 T-Mobile's new family plan overview

01:42 Loyalty plans as acquisition tools

03:26 Who is actually switching?

04:48 FWA and cable retention

05:35 T-Mobile's strategy and episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, T-Mobile, Better Value, plans, satellite, loyalty, tenure, switching, Verizon, AT&T, cable, FWA