This Week: Will AT&T's Guarantee Change the Game?

Analysts Don Kellogg and Roger Entner discuss the impact of AT&T's new guarantee on connectivity, support, and best deals and devices for both fiber and wireless customers.

00:25 Guarantee details

02:19 What makes AT&T's guarantee different?

04:34 Motivations behind the guarantee

05:47 Will promises match reality?

07:36 Risks of the guarantee

09:00 Planning behind the guarantee

10:05 Impact on the industry

11:35 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, AT&T, connectivity, guarantee, fiber, best plans and devices, Charter, regulation, FCC, churn, Chris Winfrey, outage, net promoter scores, customer service, credits, Sprint, T-Mobile, Verizon