This Week: Vegas Baby! T-Mobile Easy to Switch Un-carrier Event

Analysts Don Kellogg and Roger Entner share insights from T-Mobile’s recent Switching Made Easy event in Las Vegas and explore how the Un-carrier’s bold strategies could shake up the industry in the new year.

00:00 Episode intro

00:36 T-Mobile's Switching Made Easy event overview

03:17 Utilizing apps to simplify switching

05:17 Carrier switching pain points

07:24 Including devices in the process

09:46 Upselling and device insurance

13:53 How will the competition respond?

15:29 Ongoing research insights

17:36 2026 industry outlook

18:00 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, T-Mobile, Un-carrier, switching, Srini Gopalan, Verizon, Dan Schulman, Comcast, Dennis Strigl, T-Life, devices, DoorDash, retail, insurance, Charter, gross adds, research, net adds, 2026