This Week: Pulling Back the Curtain on Mint Mobile

Analysts Don Kellogg and Roger Entner examine the current state of Mint Mobile as well as where the company may be headed following its recent acquisition by T-Mobile.

00:24 Mint has been a success story overall

02:07 Mint's D2C model yields high satisfaction

04:23 Which consumers choose Mint?

05:39 Mint as a price and value leader

06:42 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Mint, T-Mobile, Consumer Cellular, D2C, Total, Metro, Cricket