This Week: Origins of Prepaid and Lessons from Former Tracfone CMO, Robert Dandrea

Analysts Don Kellogg and Roger Entner are joined by Robert Dandrea, former CMO at

Tracfone, to discuss the origins of prepaid and the lessons learned that are

still relevant today.

00:27 Developing prepaid from scratch

04:16 Scaling prepaid into Walmart

05:20 Robert's sudden elevation to CMO

07:12 Early learnings from prepaid operations

09:03 Keeping churn in check

11:15 Straight Talk as a customer-focused brand

15:11 The customer experience still matters

16:08 Episode wrap-up

Tags:

telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don

Kellogg, Roger Entner, Robert Dandrea, Tracfone, FJ Pollak, ARPU, retail,

Walmart, SafeLink, churn, N-1, Apple, Straight Talk, Verizon, customer

experience